Japanese Exhibition Poster: Hokusai x Sumida Aquarium. Masaaki Hiromura. 2013
The Whole Catch by Cameron Turnbull & Tom Walker
An alternative fish shop dedicated to selling lesser-known, sustainable seafood in order to help rebuild the already decimated species. The characteristics and individuality of each fish are revealed through the packaging to inform the consumer and ultimately gain popularity. A serious issue tackled in a light hearted way to target a broader spectrum.